What is White-Board Animation ?(And How your Business Can Benefit From it)
What is White-Board Animation?
A whiteboard animation video is an animated film that is created directly in front of the viewer. It is one of explainer video types.
The recipient of a whiteboard animation film sees subsequent pictures appearing and engages in a story told by a narrator. The story can be about new company products, methods of implementation of its strategy or more mundane things, such as manuals.
Thanks to an appropriate construction of the script, the narrator’s acting and, obviously, drawings, the film draws attention and remains in the viewer’s memory for a long time. That is why videos such as whiteboard animation (also called “video scribe”) are widely used in marketing and internal communications.
Whiteboard animation effectively maintains the viewer’s attention ?
Nowadays, many stimuli compete to draw the clients’ attention. However, the human attentional resources are limited to 7 +/- 2 of information units processed at once for the majority of persons.  In practice, it means that the more stimuli reach us, the more of them we process shallowly without understanding them, or we do not process them at all.
In the case of whiteboards, simple pictures appear one by one, without burdening the recipient’s attentional resources. The script’s content is selected in such a way that the storyline goes smoothly. The whole is read by a narrator whose voice supports the process of maintaining the viewer’s attention. Thanks to that, whiteboard movies allow for smooth acquisition of new knowledge on a product, service or project.
5 Benefits Of White Board Animations
1. Whiteboard animations are engaging.
Text or dry video interviews alone run the risk of becoming perilously… boring. That’s where whiteboard animation video can come in to spice up your content with shiny objects, surprises and stories that tug at your heartstrings.
Whether you’re creating marketing videos for pre-roll ads, or longer in–house learning materials, whiteboard animations are designed to capture, and keep, your audience’s attention from the first five seconds on.
(Or as we like to call it, “Tricking people into paying attention long enough to care”.)
2. They make you feel good (and take action). That’s just science…
Ever heard of mirror neurons?
These are the neurons that fire when you watch someone else do something, but have the feeling that you’re doing it yourself. Italian scholars have theorized that when you watch a hand drawing that your brain reacts as if you, yourself, are drawing the image.
This may explain an extra dose of dopamine upon the completion of each image- our brains may be reacting as if we, ourselves, have completed an illustration. This adds to the audience’s desire to continue watching, or the feeling of being glued to the screen.
And the jolt of dopamine gives viewers increased drive to make a plan based on what they’re learning AND follow through with the call to action at the end of the video.
3. They’re more fun, warm, and charming.
Making digital marketing feel handmade (by your smart friend with a marker) is a huge part of our mission here at Next Day Animations.
It’s what makes our whiteboard animation videos feel so human. And what strengthens the audience’s bond with you and your message.
4. They’re different. They’re fresh.
Whiteboard animations just pop. That’s why every week we hear the phrase “I love these videos”.
Tell your friends about your whiteboard animation, and see them become interested.
Show them your whiteboard animation, and watch their eyes light up.
5. With animation, the sky’s NOT the limit.
You’re a dreamer. You’ve got big ideas for your marketing campaign, but don’t have the budget for that tracking shot of the satellite passing over North America. (Man, that shot would be so perfect for your ad!)
Well, at Next Day Animations, we’ve got your satellite, and your earth.
In fact, we can draw almost anything (serious topics included) in an engaging way. That means your marketing campaign is only limited to your imagination.
So tell us what you’re dreaming up. Maybe we can even dream it up together.
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